One of a three-spot campaign for The Med (Regional One Medical) in Memphis… and my favorite.
After we’d recorded the first two, higher-intensity spots, music video director Peter Zavadil who produced the spots asked me if I could stay in my “movie trailer” character, but be a little warmer and more gentle for a newborn baby spot. I replied, “No problem.” Even we growly, gravely guys can be sweethearts.
This is an exceptional campaign with exquisite production values. In full-screen, high-resolution, these spots, especially the baby spot, grab you by the heartstrings. Whew!
Congratulations to Peter Zavadil of Nashville for such well-executed creative and my thanks for a great voice talent experience. My thanks also to my friend Anthony Stubelek of Rock Studio who produced the voice sessions, and to Carol Rathe of GoVoices in Denver, my very good friend and, now retired, agent.
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